Another year, another batch of completed data for us to run through when prepping our metrics of success for next quarter.
...Kidding! Mostly! This year was filled to the absolute brim with recipes, articles, technique guides, and investigative food science-y reporting we are particularly proud of. And long before said content goes live, we're planning how to best show it to you via our socials. Whether it's a viscerally gorgeous recipe shot or a viscerally overwhelming close-up of 17 pieces of frozen pizza, we hope that every post that comes across your feed is a proper encapsulation of the work that went into the accompanying piece.
In 2024, it turns out you were most intrigued by those viscerally overwhelming close-up shots! But we love looking back at this list and knowing you're still into, like, beautiful and tested-to-perfection food, too. Without further ado, please find, in descending order of top clicks, the pieces you followed through on the most via our Instagram over the course of this year.
We Taste-Tested 11 Supermarket Unsalted Butters—Here Are Our Favorites
Did we think this was going to be such a conversation starter when we published it? ...Yeah, we obviously did! Did we think everyone would get so heated about the fact that we taste-tested unsalted butter before salted butter that we'd have to rush to convene another staff-wide tasting the next week? No! No, we did not.
We Taste-Tested 13 Supermarket Salted Butters—Here Are Our Favorites
See above. And thank you!
Is It Worth It to Marinate Your Meat? (Published 2023)
Contributor Tim Chin's 2023 marination deep-dive is the glorious culmination of months of ideating and testing, and it's a perennial top-performer on our site. Between that and the incredible, up-close accompanying visuals, we always know this piece will be a sure-thing come grilling season.
The Best Chili Crisp You Can Buy Online
Our commerce editor Grace cycled through 19 (!) widely available versions of the beloved condiment to bring you this spiiicy guide.
We Taste-Tested 14 Supermarket Mint Chocolate Chip Ice Creams—Here Are Our Favorites
It is around this time you may begin to notice a pattern, one I learned in food media a long, long time ago. If someone eats a lot of a thing across a short span of time and lives to tell their tale, people will click on that tale. Taste tests continue to perform for us because, sure, yes, we test empirically and methodically in a space very saturated with outlets that don't do the same, but also because it is completely bonkers to eat 14 kinds of mint chip ice cream in an hour with your coworkers.
We Tested 12 Methods of Storing Raspberries—Here’s What Kept Them Longest (and What Really Didn’t)
This one was mostly selfish—I was on a quest to once and for all crack the longevity of something my toddler detests for three days and then loves the next four. It was a fun and interesting rabbit hole on delicate aggregate fruits, but mostly, I think everyone is similarly sick of paying too much for moldy squish piles.
HexClad Pans Are Everywhere—But Are They Worth the Steep Price Tag?
This was such a great and timely take from Grace! It's a classically Serious Eats-y examination (see: a skeptical one) of a very viral, very expensive product that no one really needs. And you all were super into it.
Is This the Most Foolproof Method for Making Rice? We Tested to Find Out
Culinary editor Genevieve's comprehensive scrutinization of a technique used by millions is such a great read. It ended up in our "Pieces We Wish You'd Clicked On More" year-end round-up, but on Instagram? This was a star.
I Tested 23 Toaster Ovens and Found 5 Great Ones for All Your Toasting Needs
People love toaster ovens! People love talking about their toaster ovens. Contributor Madeline Muzzi did us all a fantastic service and meticulously tested 23 toaster ovens so that we could all keep talking about how much we love toaster ovens (...and so that you can make informed purchasing decisions, obviously).
We Taste-Tested 10 Supermarket Creamy Peanut Butters—Here Are Our Favorites
You wouldn't believe the angry emails I received for not including every single regional American creamy peanut butter in existence!! You wouldn't BELIEVE!!!
We Taste-Tested 12 Boxed Brownie Mixes—Here Are Our Favorites
This was our first taste test-foray into pre-made mixes, rather than single ingredients. It was a delight to participate in Genevieve's experiment, and if she and I both had a dollar for every "yeah, or you could just make brownies??" comment on this post, we...wouldn't have to do any more taste tests.
Lowcountry Stew Chicken (Published 2022)
This recipe (published in 2022 by contributor Amethyst Ganaway) showcases everything we've come to know our IG followers love the most in their meals: heartiness, comfort, and straightforward deliciousness. Simply put: It hits every time.
We Taste-Tested 17 Frozen Pizzas—Here Are the Winners
You know you have a slightly pretentious opinion about this.
The Best Way to Clean a Toaster Oven, According to an Expert from Breville
You remember what I said before about toaster ovens? People especially love to take care of their toaster ovens. And they just want to do a good job of it! Now isn't that nice?
Shortbread Cookies
We waited for Genevieve's grandmother-in-law's shortbread recipe for months, and, boy, was it worth it. This "platonic ideal" of shortbread was one of our biggest recipes of the year, and provoked tons of conversation around buttery cookies.
...Win-win, my dudes. Happy New Year.
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